“ልብስ አይደለም የምንሸጠው” አብለኔ ዳዊት (ሰዋሰው ዲዛይን) | Ablenae Dawit (Sewasew Design) - Loline Podcast

In this episode of Loline Podcast, we had the pleasure of having Ablenae Dawit, CEO of Sewasew Design. In the past 4 years, Sewasew Design has transformed from a struggling company to a recognizable brand. Tune in as he shares the motivation, strategies, and insights that have driven Sewasew’s success.

Time Stamps:
0:00 - Intro
1:55 - Ablenae’s and Sewasew’s story
5:01 - Being an early adapter
7:51 - Negative Feedback
9:18 - How Sewasew Design maintains customer satisfaction
13:45 - What is Sewasew selling?
16:50 - Maintaining product consistency
23:37 - Expanding to include other African cultural patterns
26:38 - Where does Sewasew stand in the value chain?
29:50 - Is automation a threat?
35:52 - Cultural clothes as casual wear
41:37 - The challenge of running a business with family
48:55 - Team building
55:53 - Establishing boundaries
1:01:38 - Sewasew Design’s hiring process
1:07:27 - What gave Ableane grit?
1:13:50 - What’s the most valuable advice you received?
1:15:13 - Any regrets?
1:16:20 - Ablenae’s Hobbies, Work/Life Balance
1:18:30 - Mental Health
1:22:46 - Has Ablenae tried designing?
1:25:07 - Book recommendations
1:26:29 - Advice/Lessons learned